With Massive Investment of Around US$ 60 Mn, Givaudan Opens Its Forth Plant in India
World’s leading flavour and fragrance brand Givaudan is set to hit India’s snack market by expanding its manufacturing facility in India with the estimated investment of US$ 59.8 Mn. According to the sources, it is the most significant investment by Givaudan in India till now. Being an established name globally that claims to have 25% share of the world snack market had acknowledged the importance of India as one of the promising markets and is keen to establish its prominence according to its 2020 strategy.
“The Chief Executive Officer of Givaudan Gilles Andrier showed his enthusiasm while sharing his thoughts on opening the new plant in Pune, India. Andrier said, “I believe that it will help to closely connect the brand with the customers by delivering them great taste experiences and differentiated solutions of snaking.”
The brand is expanding its journey with the manufacturing facility in Pune with the 40,000-square-metre establishment with the probable employee strength of 200 people at the new site. The latest endeavour of Givaudan strengthens its long-term commitment to India. The new plant will complement the company’s existing plant in Daman, Roha, and Bengaluru, in powder blending, liquids compounding, process flavours, and spray drying.
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Givaudan has well researched on India’s popular choice in flavours that includes butter, mango, and masala in beverages and snacks. It has also observed that the new generation consumers are shifting toward the option of healthier snacking. The brand has already doubled its business over the past decade to stand at two-thirds of the total sales of the natural ingredients, and thus Givaudan is very positive to win over India’s market.
“Bakery, beverages and snack food items are going to be highlighted in its initial attempts,” explained Givaudan’s APAC Commercial Head, Monila Kothari. The overall strategy and the fast pace progression of the brand investment show its commitment to collaborate closely with the customers of the Asia Pacific region concentrating on well-populated India, Nepal, and Bangladesh markets.
Givaudan is a 250 years old global leading brand of flavours and fragrances that are involved in close collaboration with scent as well as food, beverage, and consumer product.
Article Source: smothered
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