The Importance of Real Estate Research
It is only natural that real estate developers will try to obtain as much information about the local real estate market as possible. This information needs to be not only comprehensive but also accurate and it is often the search for accurate information that is the most difficult. Generally, this information isn’t available, certainly not publicly, so many developers will employ their own consultants and analysts to compile their own data.
Real estate market research is required to understand market conditions and trends as well as to get a better understanding of what customers and potential customers are actually looking for. Many developers will ‘hold’ land waiting for the right opportunity to start construction to maximise their profits. They will need to establish who their target audience is and what property they should construct. It is impossible to do this without accurate information.
Sometimes developers will also look to purchase land for a particular type of project. Once again, information regarding this project will need to be collated. Is the demand for high-end condominiums, hotels or rental properties? You also need to establish that there isn’t an oversupply of these types of property and that the forecasts for this market are positive in the medium to long-term.
The property market in Thailand is extremely competitive. Developers need to be fully focused on market trends and be leaders and not followers. All too often the followers arrive too late in the marketplace but to be a leader you need this reliable information. Any developer worth their salt should carry out extensive research before embarking on a new project.
In many developed countries, information regarding the real estate market is readily available online. Even the general public will be able to search for specific transaction information such as sale prices or market trends. Of course, greater transparency aids bringing buyers and sellers together and leads to an efficient marketplace. The fact that buyers, sellers and even lenders have access to this information means that everyone is competing on a level playing field. It would be foolish to think that transparency guarantees that everything will run smoothly as housing bubbles can still occur but the chances of being caught out are significantly less in more transparent countries.
Sadly, Thailand is not particularly transparent with the data that is presently available although massive steps are being taken to address this. Developers, banks and the Land Offices are working closely together to try and establish accurate and comprehensive information that everyone needs. It is expected that price data on actual transactions will soon be available online – something that will surely be welcomed by all parties.
Of course, it is not only developers who require accurate and comprehensive information, it is buyers too. As we have seen, particularly in Pattaya, Thailand is becoming a popular destination for property investors looking to make the most of the relatively low land prices and potentially high returns that can be generated. As with all markets, some deals are better than others so investors will need accurate information on which they can make decisions.
The property market in Pattaya has changed significantly in the last few years and to current vogue is for rental guarantee concepts. That doesn’t mean to say that other properties are not desirable but they do carry a greater element of risk than projects that offer a guaranteed rental return. Quality, advisers such as Emerging Trends Advisors (ETA) will have carried out their own due diligence and research into projects. This means that they can offer investors accurate advice giving them greater confidence.
The more information that buyers, sellers, lenders and investors have, the better it is for everyone.
Up to 15% Returns on Investment
Fixed return investments fully backed by properties.
*15% p.a. paid at the end of the term on capital gain option*
Submit your email address and a member of our team will contact you shortly. Usual response time is 1-2 hours.
Indian and foreign firms committed an investment of nearly Rs 36,128 crore in Gujarat’s ports sector at the ninth Vibrant Gujarat Global Investors Summit on Friday. Port of Amsterdam signed atripartite agreement for developing a cruise terminal in Porbandar. An...
The facility, which will be utilised for the company's powertrain business, is scheduled to begin production by early 2020. Technology firm Continental on Thursday said it is investing approximately 30 million euros (Rs 240 crore) to set up a new manufacturing plant...
M12 Partner Rashmi Gopinath said the entity will invest in enterprise B2B startups, participating in series A to C rounds with cheque sizes ranging between USD 2-10 million. Betting big on the burgeoning Indian startup ecosystem, Microsoft's corporate venture fund,...
UP TO 15% PER YEAR FIXED RETURN
3 year investment plan, ideal for first-time investors.
Flexible Payment Options
Option to receive interest payments monthly or quarterly.